From Certified to CEO. Build a Business That Fits.

The Certified to CEO Map shows you how to turn your skills into a clear niche, aligned offers, and a strategy that grows with you — so you can step forward with clarity and confidence.

Why It Matters

Business without identity and strategy stalls fast. Many entrepreneurs keep adding more, but not always in the right way — building models that don’t fit and chasing growth that doesn’t last.

Whether you’re newly certified, refining what you’ve built, or ready to scale, your choices today shape the business you’ll grow. The Certified to CEO Map shows you where you stand, what to refine, and the steps to take so you can grow with clarity, confidence, and momentum.

★ ★ ★ ★ ★

Lindsey is one of those rare guides who brings together genuine passion and depth. In our sessions, she helped me tap into my core motivations and pull out a value proposition that feels truly mine. Time with her always ends feeling like a clear next step and renewed possibility.

Alexander van Wel
Journalist & AI change artist
★ ★ ★ ★ ★

Being in Lindsey’s 8-week group coaching wasn’t just helpful—it transformed how I see my business. I walked away with clarity, a value ladder I believe in, and tools I use every day. Her generosity around tech Q&A and her group-supportive vibe made all the difference.

Bascha Benz-Meier
Thrive Era Kickstart Attendee
★ ★ ★ ★ ★

Lindsey coaches senior leaders not by lecturing, but by example. She brings servant leadership, subject expertise, and structural thinking. What stood out was her ability to distil broad, complex topics into sharp, digestible insights—helping me and others feel more confident, capable, and clear about what comes next.

Jonathan Hales
Executive Partner, AKQA

What’s Inside Your From Certified To CEO Map

(Complimentary)

From Certified to CEO Masterclass

See how ready you are to build a business that truly fits.

You’ll discover where your niche, offers, and strategy are aligned (or not) and get practical steps to grow with clarity, confidence, and momentum.

(Optional Upgrade)

Unlocking the Mysteries of Marketing

See how well you understand where your clients come from.

You’ll learn the core sequence of marketing, how to build trust and credibility, and what steps to take to grow your coaching business with clarity and confidence.

My Story

I know what it feels like to look successful on the outside while feeling stuck on the inside.

At the pinnacle of my corporate career, I had the title, the salary and the recognition but I had lost my way. Money had overtaken my meaning. I felt like I was living on autopilot, chasing outcomes that didn’t fit who I really was, what I valued and believed.

That’s when I discovered my own True North and everything changed. I founded Turas to help leaders like you reconnect with your identity, values and clarity so the decisions you make actually feel like yours.

This Map is the same framework I wish I’d had then — a way to cut through the noise, align your niche, offers, and strategy, and step into business growth with clarity and confidence.

Your Growth Starts Here

Every business needs clarity to grow. Don’t keep building without pausing to align your niche, offers, and strategy. The Certified to CEO Map gives you practical steps to cut through the noise and grow a business that truly fits — with clarity, confidence, and momentum.